SEO is an abbreviation for Search Engine Optimization. Search engine optimization or searchability optimization refers to methods that aim to ensure that a given URL is displayed at the top of search engines. Getting a top position in search results increases the chance of getting more and more targeted visitors. Some SEO techniques are performed directly on the page (on-site SEO), some are performed outside the page (off-site SEO). The article How to Start SEO.
Websites are evaluated by a search engine. This evaluation is based on so-called signals obtained from your website / e-shop (structure, speed, content, metadata, number of links, etc.). The world's most used search engine is Google Search . Google search engine controls most of the market, and the influence of other search engines is decreasing over time for some target groups, some search engines have even disappeared completely - in most cases, the most important thing is optimization for Google. However, there are also SEO techniques for price comparison sites, for YouTube and any other search engines. As for SEO techniques, they do not differ much depending on the search engine, but the specific strategies do.
How to do SEO is still very important knowledge. If you know how to ukraine phone number list work with SEO, then it will save you a lot of money that Google would otherwise have paid for PPC advertising to display you as an advertisement for certain word phrases. SEO is an online marketing discipline that has its own requirements that must be respected.
Knowing how to do SEO can save you a lot of money that you won't have to allocate to PPC advertising.
SEO is part of inbound marketing. Inbound marketing is a method of marketing where you try to reach customers in a non-invasive way through unpaid channels . You show your ads to people naturally in places where they would look for you. Other inbound marketing channels include social media and email marketing.