KPIs: followers, impressions, traffic, share of voice, reach

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6 social media marketing goals that demonstrate business impact
With a goal-setting framework established, it’s time to figure out which specific objectives make sense for your business. We spoke with Team Sprout and community members of the Arboretum to learn home owner data more about some of the top goals for today’s marketers. Below you’ll find example social media marketing goals based on those conversations.

Increasing brand awareness

Raising brand awareness is one of the most pressing goals for brands, although it’s also the broadest because it involves making a lasting impression on your target audience.

Olivia Jepson, Senior Social Media Strategist at Sprout says, “Brands remain focused on increasing brand awareness and engagement. Marketers have to consider how their brand is being talked about versus their competitors. And they’re looking to see how often their audience is engaging with content because brand awareness becomes a long-term game, especially as teams uncover more creative trademarks that scores consistent engagement.”

As you can see in the Arboretum thread, increasing brand awareness and boosting engagement are common goals for marketers:

Two posts from members of the Arboretum sharing their team's goals for 2024 where members mention increasing brand awareness and boosting engagement as goals.
Generating leads and sales
KPIs: Sales revenue, lead conversion rate, non-revenue conversions, email sign-ups

No secrets here. Generating leads and sales means translating your social