YouTube Ad Frequency Capping

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YouTube Ad FrequencyNow let's look at some things to keep in mind when setting a frequency cap.

Impact on reach
The lower the frequency cap you set, the fewer impressions your line item will be eligible to bid on .

Syndicated ads
If the frequency cap has not been reached, multiple ads can be served to a single user on the same page.



In that case, each purchased impression will count towards the frequency cap.

Limited by insertion order frequency caps
If an insertion order frequency cap is set, the number of times that a line item can ultimately show an ad may be limited to the insertion order's frequency cap .

Excessive advertising creates a negative image for users
Users who show at least some interest in the ad hungary telegram data you are delivering may not be bothered by it, but if you deliver the same ad to users who have no interest at all or who are not related to the ad, it may be annoying .



If this situation continues, it may damage the image of your brand.



Also, we do not recommend continually running the same ad, as this may result in wasted clicks that do not lead to a sale.