Digital marketing trends to keep an eye on in 2021.

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2020 turned the world upside down, with major impacts on the digital marketing market and practices. 2021 continues to follow the new path, focusing growth and attention on the technology + customer experience duo.

Let's evaluate some trends that stand out in this exponential growth and need to be at least on the radar of everyone working in the area.

+Advertising and +Different
It may seem strange given that we are in the midst of a major whatsapp number uk global economic crisis, but those who can afford it are investing. With the market tightening its belts, the watchword is to stand out. That is why investment, in addition to having migrated heavily to digital, is in innovative strategies and the improvement of teams and professionals.

With people at home, receiving thousands of stimuli all the time, whoever manages to differentiate themselves from the crowd will be successful.

Customization + Standardization
Among the strategies that stand out, many people are betting on personalizing the message delivered to each individual, since the digital environment allows for a great segmentation of tastes and habits, while also paying attention to a standardization of the brand's language across the existing digital multichannels.

It's a bit like being present “everywhere” in a coherent way to increase the chances of delivering the message, while also concentrating efforts with accurate shots where the public is most present.

ON and OFF integration
This sudden change of direction took many by surprise. However, it is now clearer to companies that digital can go hand in hand with traditional technology, even serving as a source of valuable data inputs. The shopping experience has grown. Therefore, it is very important to understand that it can either start in the physical world and end in the digital world, or vice versa, requiring an analysis of what is most profitable and in line with the company's strategy.

Local Business + SEO
For large companies, digital marketing is nothing new. Local businesses, on the other hand, have been forced to enter this world with a sense of shock and adapt quickly. As they have realized that competition in the advertising field is becoming increasingly fierce, they are increasingly paying attention to good SEO practices.

If this type of company has not yet realized the importance of good ranking in search engines, now is the time. This year, the first page of Google will be a major battleground.

Marketing for +60
The “best age” has been pushed into the digital environment and has become a very relevant and attractive audience. Still in the learning phase, talking to this audience will require greater specialization from professionals who understand their specific demands, evolve quickly with the data received from the first campaigns and focus on empathetically educating the “new” consumer.

AI + Voice Commands
With more people in the digital environment, the volume of data and the need to organize and understand it consequently increase. This increases the value of artificial intelligence that performs this type of work integrated with the company's strategies. Automation is the key to keeping up with the high speed of digital.

As allies and sources of input, voice assistants are multiplying on cell phones and in homes. They help to refine the knowledge that one has of the target audience, while facilitating the purchasing process, becoming a channel that deserves all the attention.