The most common type of distribution is probably represented by sales through non-proprietary distribution channels, just think of mass-market consumer goods or the vastness of the catalog managed by Amazon.
In this case, tracking, which seems impossible, only requires more marketing creativity and the support of appropriate technologies .
The role of marketing is fundamental in understanding how and how to convince the user to also follow the purchase made in the online and physical distribution chains.
This tracking can only be done through explicit action by the consumer and it will conduit cn cell phone number list therefore be necessary to develop an agreement that encourages users to record online the purchase made elsewhere.
Here are some examples of incentives that encourage the user to register the purchase:
Participation in sweepstakes
Warranty extension clauses
Ability to download guides and additional materials (style guides, expert tips, etc.)
In these cases, it may also be important to understand in which specific chain or store the purchase was made in order to be able to segment these users and thus be able to develop targeted strategies to re-engage or personalize the experience of these customers.
The ultimate goal of these activities is, in addition to a correct allocation of its investments, to be able to correctly profile its users, to understand which are the most frequent customer journeys and thus to be able to establish how to re-engage them in the most correct way for future purchases by personalizing their experience .
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