personalization strategy, we talk about the distinction between:
Anonymous users
Registered Users – Prospects
Customers
The main goal of our business is, in the vast majority of cases, to be able to convert as venezuela cell phone number list many anonymous users as possible into registered users, so that we can personalize browsing and re-engagement experiences for them in an effective way to convince them to become our customers.
Anonymous users, prospects and customers: who are they?
Let's start with a first definition.
Anonymous users: these are all users who, perhaps for different purposes, browse our site.
Registered Users – Leads: These are all users who have registered for various reasons. They may be users for whom we only have an email address obtained as a result of subscribing to our newsletter , or customers who have registered in a reserved area to obtain coupons or place an order. In this case, it is essential to be able to distinguish between the different types of leads.
Customers: Although it may seem trivial, even in this case "there is a customer and a customer", it will be important to be able to understand and personalize the different experiences between those who have only purchased from us once and our recurring customers.