About the transition to working in an agency

[hasinam2206]

I was lucky enough to know someone who owned a sports store and was looking to expand their business online. I reached out to them and offered my help, explaining that I had experience in digital marketing. They responded and we started working together.

It was my first job in digital marketing. I spent a few hours a day developing their website, managing social media, and setting up advertising campaigns. And that's where my journey in the industry began.

Why did you switch from PPC to broad marketing?

First I took up PPC, so to speak. When I graduated from bahrain telegram data college and moved to Kyiv, my first job was entirely dedicated to targeted advertising, or PPC. That is, I worked as a PPC specialist. At that time, this position in our company meant mainly working with advertising campaigns. Although, sometimes I had to add content to advertising materials. However, the main emphasis was on targeted advertising.

Over time, I started to feel limited in this role. It seems that I already know quite a lot about working in advertising offices and decided to expand my knowledge and skills in marketing. I studied Google Tag Manager and Google Ads, took on various freelance projects, but it still seemed to me that this was not enough.

Eventually, I decided to move to a mid-level PPC position. I had been working in that role for over a year and saw that I could learn more tools. So I applied for the position, knowing that I wanted to work for a marketing agency.