The only thing you need to do is set up the correct data transfer to GA 4.

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User behavior
If your website is built on one of the popular CMS systems, for example, WordPress, OpenCart, OkCMS, Khoroshop, then thanks to additional Google Analytics 4 settings, you will be able to track user behavior.

User behavior

Look at the screenshot. Everything we talked about belarus telegram data above can be useful for any entrepreneur who cares about their business and doesn't want to miss out on such great opportunities provided by free tools, including Google Analytics 4.

Interestingly, in Google Analytics 4, you don't need to separately enable or configure e-commerce, as e-commerce data is automatically collected by default. In the previous version of Google Analytics — Universal Analytics — you had to manually enable and configure e-commerce data collection.


Read also: How to set up conversions in Google Analytics 4. Step-by-step guide

To summarize
In conclusion, let us emphasize once again: never evaluate the effectiveness of an advertising campaign by the number of clicks, impressions or CTR. The effectiveness of advertising is evaluated based on conversions, and the best conversion is a purchase in your online store. However, if your business is aimed at selling goods or services over the phone, it is worth tracking such events as phone calls, requests for feedback, using call-tracking and other systems that help you understand how many calls resulted from your advertising.