Benefits of Google Analytics 4

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First, it's a combination of a website and an app . I've already talked about this. Second, you can identify your reports by USER ID. You can see the user's journey from their first point and further by device type, you can track where the person is and how they interact with your product.

Benefits of Google Analytics 4

Establishing a connection with BigQuery , which azerbaijan telegram data was previously only available in G360. In BigQuery, you can combine all the information, marketing, advertising, with, for example, some of your internal tracking.

For example, how much a person previously bought, what they bought, what was the average check, what they were interested in. Maybe combine some sessions, events, how much time a person needs to make a purchase. Even for segmentation, this will be very cool. And then you can upload it to Google Sheets and no longer twist the pivot tables, but analyze what it looks like.

The coolest advantage is the cool type of reports , a separate block with research. GA 4 does not have some special reports that were in Universal, but you can create them yourself. For example, associated conversions. You can now do them yourself. But you need to learn how to work with the designer. Create a dashboard, and then track it when you need it. That's where the information you need will be collected.