XThe first thing you need is mention monitoring software . It helps you track any mentions of you online and adjust your reputation.
The second is formulas and operators for working with search . With their help, you can find sites where it will be profitable for your company to appear.
Third — web analytics tools . At a minimum, you should have brazil telegram data Google Analytics and Yandex.Metrica installed. This will allow you to correctly assess effectiveness, set up UTM tags, goals, distribute materials into groups, and work with each block separately.
Fourth, social media software . It tracks the activity of the target audience and helps you work with a large number of accounts.
And fifth, email marketing software , the purpose of which is to return the target audience. This can be an ERP system for distributing tasks and building a transparent work process that allows you to track the effectiveness of each participant in the advertising campaign.
From the editors. Read more about content marketing tools in the articles "Tools for a content marketer: don't use services for the sake of services" and "How to measure the effectiveness of content projects: metrics for analysis" .
Stages of strategy in content marketing
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