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by Liam Lange , on 19.5.2020


CPC for text ads. How your Google Ads costs are calculated_shutterstock_© BlueSkyImage_176095976 (1)

In the Google search network, an ad auction takes place every qatar mobile database time a search is entered, which determines whether one of your ads is displayed and, if so, in which position it ends up. If it is placed in a good position, there is a good chance that it will be seen and clicked on by the searcher. This will take them to one of your pages and hopefully find the answer to their question there. Or they will find out more about your company and immediately decide to buy one of your services or products. That is your ad goal. your ideal customer searches for something on Google, finds you and visits one of your pages.

But Google is also aiming for something. Google's online advertising program wants to earn money from the ads that are placed. It sounds simple, but it requires something crucial. After a quick but comprehensive analysis, the Google system must be sure that your ads are more likely to be clicked than those of other companies.

Read more. These 5 factors determine the ranking of your Google Ads

billing per click
That's why it's important that your ads and the environment around them are relevant and of good quality so that Google can recognize them as such and click on them by searchers. Because the more of them are clicked on, the more Google earns.