I remember Neil Patel, one of the world's leading digital marketers, saying something like this about some of the many articles he has written.
He explained that essentially his top two or three articles do most of the work, driving the most traffic to his blog.
However, you can't rely on 2-3 articles and not write anything else.
Just as you can't hope that SEO tricks and strategies will raise and keep your articles at the top of search engines, sending audiences to a low-quality blog with minimal original content.
At the moment, some articles on my blog Design for Happiness are permanently in the top positions of Google in relevant searches.
My goal was to advertise my architectural firm and what special I offer.
My competitive advantage (or Unique Selling Proposition) compared to other france mobile database architectural firms.
I managed to do it with the above.
In recent years, 90% of my clients have read my articles and thus contacted me.
I have clients all over Greece and abroad – something that I would have had a hard time achieving in such a short period of time, without leaving my office!
I have not advertised anyone else on my blog except for my services.
However, I have written articles worth a few thousand euros, since they have brought me and continue to bring clients and new business to my office.
Some of them took hours and days to write – but they fulfill their purpose perfectly – they work for me 24 hours a day, 365 days a year!
An article can be worth thousands of euros!
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