The content produced

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By Alexandre Pierrin , author-director and Cassandra Binet, graduate in media, innovation and creation of audiovisual content. Guest post presented as part of an editorial partnership between the FMC Veille platform of the Canada Media Fund (FMC) and Méta-Media. © [2019] All rights reserved.
Buoyed by the growth in mobile usage and the kuwait cell phone number list appeal of video, Studio+ and Blackpills were launched two years ago. The concept? Offering fiction in vertical format to a target audience that is abandoning traditional television for streaming services. While Blackpills has just partnered with Orange , Studio+ ceased its activity last fall. How can we explain these different trajectories? Can we expect to see other offers of this type flourish or is this already the end of premium mobile video?

The hypercompetitive app market is dominated by GAFA
Before differentiating the two products, we must first emphasize that by Blackpills and Studio+ is strongly influenced by the economic and technological model underlying their distribution medium , namely a smartphone application .



More than ever, the smartphone is the lifeblood of broadcasters. Indeed, even if the computer remains the main screen used to watch television online, its share of consumption has been gradually declining since 2011. Studies published in February 2018 by the.