Platforms to try to rebalance

[Shishirgano9]

From a smartphone, it is a question of "accelerated display" which is initially intended to improve the loading time of the page. The content does not open on the publisher's website, but "in addition" to the initial search page. In the second case, anomalies were noted. On Google, the advertisement often does not even have time to be displayed. On Facebook, the publisher must go through another advertising system on the platform, a system on which Facebook recovers 30% of the revenue generated...

Establishing a balance of power between publishers an malta cell phone number list the commercial relationship is very complex, the last attempts at negotiations between the two sectors having all turned to the advantage of the platforms. Some had tried to withdraw from Google News, but the dependence is such that they had to backtrack . This is the whole issue of the European directive on copyright , which must see how public authorities can establish fair trade.

This is what the report recommends. demanding more transparency from platforms to "establish a fair, predictable, sustainable and trustworthy economic environment" . Knowing as much information as possible about them would allow us to better understand the overall functioning of the market and therefore to be able to intervene more effectively.