A screenshot of the Sprout Social learning portal.

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You’ll find on-demand sessions on everything from publishing to analytics to social listening. Since you’re just getting started, we recommend filtering courses by skill level so you can master the basics.


Tagging in Sprout is way different than the standard definition of tagging in social media. It’s less “tagging individuals in posts” and more “tagging inbound and outbound content for more streamlined and flexible reporting.”

For example, the Atlanta Hawks’ social media team gives every post a content pillar and content medium Tag. These connect individual posts to key themes that align with the team’s strategic goals, so they hong kong mobile database can identify overall audience preferences and performance patterns.

Once a Tag is created, it can be analyzed using Sprout’s Tag Performance Report. Users can filter which Tags, profiles and message types to include in the report to identify trends, message volume, themes and post-level engagement.

A screenshot of Sprout's Cross Channel Tag Report that demonstrate content performance based on a specific tag.

If you’re trying out Sprout’s Professional or Advanced Plans, now is a great time to get started with Tags. To begin, try Tagging inbound customer care requests by issue type, such as billing, returns, product feedback or damaged product. This is a great way to get more insight into trends in customer experience.

Pro tip: Create automated rules on Sprout’s Advanced Plan to immediately tag incoming messages with designated keywords, and even send an alert to your mobile app when key influencers mention your brand.