Social Media Marketing in 2022

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Find out how to find new customers where they are most likely to be found – on social media.
Social media is constantly evolving. Long gone are the days when these platforms were only used for socializing and posting status updates. In today's digital world, social media has become an indispensable part of the digital marketing strategy of any brand that is serious about promoting its products or services.

Constantly changing user behavior and japan phone number data never-ending innovative feature updates on social media platforms keep marketers on their toes. These trends give you the opportunity to experiment, acquire new customers, outdo your competition, and connect with your audience more effectively. What are the hottest trends in social media marketing today ?

Short videos continue to rise
Online videos are increasingly becoming a core content type in the marketing mix . Cisco reports that by 2022, global internet video traffic will account for 82% of all consumer internet traffic – up from 73% in 2017.

So, with the rise of TikTok and the advent of Instagram Reels and YouTube Shorts, we are seeing that users are now more motivated to consume short video content . The reason these types of videos are popular is because of the short attention span that social media users have.