In Sprout, NER identifies and tracks keywords you define, including hashtags and @mentions, in a wide range of social listening sources like Reddit, Glassdoor and YouTube. Capture what customers are talking about and what their preferences are to identify how you can improve your brand.
Screenshot of a tweet showing a customer's favorite Starbucks drink, the Strawberry acai lemonade with mango dragonfruit base.
These brand insights are also beneficial across the organization, informing targeted advertising, product enhancements and more engaging social content.
NER algorithms identify and track competitors for indonesia mobile database competitive benchmarks and key performance indicators (KPIs) from customer and market data. For example, in Sprout, you’re able to track and analyze competing brands and their content simultaneously based on several KPIs like volume, type, frequency or hashtag usage with competitor reports and listening tools.
These insights provide a strategic guide to creating better brand experiences, from maintaining market share to tailoring your messaging for better audience engagement.
Screenshot of Sprout's competitive analysis tool showing key metrics of a brand's profile compared to its competitors on Facebook. Key performance indicators include public engagement average, fan average and public engagement per post.
Brand sentiment insights from social listening
Forty-four percent of leaders agree one of the most important uses of AI and ML tools is understanding customer feedback in real time through sentiment analysis.