The Asset Library is currently in closed beta; Google has not yet announced when it will roll it out to all advertisers.
The Asset Library will display all existing image assets that the advertiser has in their account. In this view, advertisers can choose to search among existing assets or create new assets.
The Asset Library was first introduced in June 2021 malta phone number data with the launch of Ads Creative Studio, which unifies tools previously found in YouTube, Display & Video 360, and Campaign Manager 360. The feature began rolling out in December 2021.
Why are we so excited about this?
PPC specialists and advertisers can improve their overall workflow with the new Asset Library feature. For example, you could publish a single image and then use it in multiple ads. It can also be used to turn any standard Rich Media creative into a dynamic image or video change during the campaign. This means you can easily switch and optimize visuals across all your PPC campaigns , making the optimization process seamless. The Asset Library also displays all existing image assets in the advertiser’s account. Advertisers can use this view to search for existing assets or create new ones.
Where can I find the asset library?
Don't worry if you're still unable to see the Asset Library in your Google Ads account . The feature is still in BETA and Google has not yet announced when it will be available to other marketers.
Learn more about the Asset Library
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