Rely more on Facebook sources

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The easiest way to track your target audience as effectively as possible is to stop relying on cookies entirely and instead simply rely on interactions with the platform . Data about people’s behavior and interactions on Facebook is Facebook-owned data, which means it’s not subject to privacy issues.

Retargeting Facebook page visitors
Your Facebook business page can be a great mexico phone number data source of data in this situation. You can use it to create audiences of users who:

likes or follows your page.
they interacted with your page.
visited your page.
interacted with any post or ad.
clicked any call-to-action button.
sent a message to your page.
saved your page or any post.
Once you’ve created an audience for them, you can target them just like you would your website visitors . If they came to your page but didn’t make a purchase, target them with a Catalog campaign. If they liked a lot of your content, send them a lead gen form to sign up for your email newsletter . You can use Facebook user behavior in the same way you use website visitor behavior.

Retargeting people who watched your videos
Another targeting strategy on Facebook is video view campaigns. With these, you can optimize for either ThruPlay views or two-second continuous views of your Facebook video ads . Facebook recommends ThruPlay because it optimizes to get the most completed video views if the video is 15 seconds or shorter. If it’s longer than 15 seconds, it will optimize for people who are most likely to watch the 15 seconds.