How much staying power does this definition of “reality” have?
Right now, it’s trendy to post the lows but we could easily swing back around to highly curated feeds in a few years. Fundamentally, BeReal just has a different answer to the question that all social platforms pose: how do you want people to see you? Only time can tell us if people will keep liking their answer.
A recent study found that 75% of brands have been exposed armenia phone number data j to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents.
In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.
Protecting your brand strategy in this evolving landscape requires collaboration, foresight and planning. To help, we’ve gathered everything you need to know to create brand safety guidelines for a social-first world.
Keep reading to learn how you can limit brand safety risk on social.
Brand safety is all about risk mitigation. In advertising, brand safety refers to the measures that protect a brand from mishaps that might question its online reputation.
For the most part, these measures focus on preventing ads from appearing alongside inappropriate or offensive content. For example, a company can create brand safety measures that prevent their paid advertising efforts from popping up in content that promotes hate speech or violence.