Search Engine Optimization

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SEO , one of the most used acronyms in the world of digital marketing . If you are here you will certainly have heard of it. Perhaps what you do not know is that there can be no digital content that is not created with SEO in mind.

The Italian translation norway cell phone number list of Search Engine Optimization (SEO) is literally: search engine optimization. It means that all the techniques included in SEO refer to the improvement of your web content so that it is taken into consideration by search engines and made visible. How can all this bring advantages to your business? Well, to find out, we should take a journey into the logic of digital marketing and discover how users today choose to satisfy their needs.

With the advent of digital, customers' propensity to purchase has changed and with it also the decision-making dynamics that lead a user to become a customer. The concept of ZMOT, Zero Moment Of Truth , is introduced . In Italian it becomes momento zero della verità .

How do you describe Zmot?

It is a concept at the base of digital marketing , it fits into a more traditional paradigm between the stimulus and the purchase of the desired good or service. It consists in practice in the search for information on the product we want to buy.

Before the web, before digital, this concept did not exist , because if we wanted to buy a washing machine (stimulus) we went directly to the shop (purchase) and proceeded to satisfy the need.

Today before buying anything, especially economically important goods, we search online for information, comparisons, reviews, photos, videos and everything we can find about that product/service. This is ZMOT , online research before purchasing.