The AIDA concept, despite sounding like a funny word, is extremely important for Digital Marketing. This is the acronym for 4 fundamental elements in any communication: attention, interest, desire and action.
Furthermore, AIDA lists the stages that all people go through before becoming customers. Therefore, it is essential for your campaigns and pieces to be effective and achieve their objective .
Want to learn more about the AIDA concept and understand how to use it in your company's Marketing? Then you can't miss this text!
Attention
First of all, it is important that your potential customer notices canada telephone number your campaign, offer or request. That is why attention is the first element of the AIDA concept.
To do this, you need to be very careful when using your brand's colors , elements and other visual identity in a piece. It is important that it is impactful and, at the same time, conveys the right message.
Using contrasting colors and highlighting only relevant information are two good tips for this. However, other elements such as website loading speed and attractive headlines can also make a difference!
Interest
Once your brand has caught the attention of a potential customer , it’s time to spark their interest. After all, you don’t just want them to think the item is pretty. You want them to take the desired action!
To do this, it is important to work very well on titles, subtitles and texts . Show people how your company can help them and what different screen has to offer.
When it comes to Google AdWords campaigns , it is still essential that the keyword you are searching for appears both in the ad and prominently on the website. In other words, don't try to play tricks to spark your audience's interest and then not deliver on what you promised!
Desire
Attention and interest in AIDA usually don’t last more than a few seconds. But when we enter the desire phase, it’s a sign that your company will start to be analyzed more carefully.
At this stage, the potential customer is researching whether your company can deliver on what it offers and whether you are a viable and trustworthy option. Therefore, presenting customer testimonials and offering guarantees are resources that can work in your favor at this point.
But be careful not to make a simple decision too complex. Try to balance the level of complexity of the client's decision with the arguments you're going to offer.
Action
The ultimate goal of every company with Digital Marketing is to lead potential customers to take action, right? Whether it’s selling, generating contacts or increasing engagement, it’s important that your strategy also includes this last letter of AIDA.