Snapchat claims 201 million daily users , including 13.6 million in France who open the application an average of 30 times per day .
And proudly, “there are more 13-24 year olds on Snapchat than on Facebook, Instagram and Messenger combined,” declared Molly Benn, head of partnerships for Snapchat France.
Discover, a protected space for brands
The presence of these young users is a boon for the media, some kazakhstan cell phone number list of which on Discover, a space dedicated to partners and influencers.
Molly Benn recalled that Discover is a closed platform, with the aim of "replicating an experience of intimacy for the content of partner publishers" , now 30 in France. If the media space is restricted, this has also protected the platform from fake news and other unwanted viral content. Brands are all the better protected.
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