1
Specific: the goal must be specific
2. Measurable: The goal must be measurable.
Measurable: the goal must be measurable
3. Achievable (Attainable): The goal must be achievable.
Achievable (Attainable): The goal must be achievable
4. Relevant: The goal must be meaningful.
Relevant: the goal must be meaningful
5. Time bound: the goal must be limited in time.
Time bound: the goal must be limited in time
Building a comprehensive strategy
As part of a comprehensive performance new zealand cell phone number list marketing strategy, the most effective advertising tools for each specific business and website are selected: we leave and, if necessary, adjust effective ones, get rid of unprofitable ones, add new ones, predicting the results from them.
With the help of these advertising tools, you will be able to attract users to the site, lead each visitor through the entire sales funnel, and also retain and return them to the conversion stage, to a repeat purchase, to the status of a regular customer of the company.
Need Formation Funnel
In addition, the basis of a comprehensive performance marketing strategy is an analysis of a specific business and the characteristics of the industry as a whole, as well as data from deep web analytics of the resource and all current online advertising activities.
[INFO] Read more about how performance marketing has transformed in Russia in the article “ Metamorphoses of performance marketing in Russia. How to make it work for your goals .” [/INFO]
Advertising Channel Management
After a successful launch of advertising, the company starts receiving requests and applications. However, simply counting them is not enough. It is important to understand how high-quality they are and how they are related to advertising channels: which of them ultimately generated real sales, what budget was spent on developing the channels, what profit the company received from these investments. End-to-end analytics allows you to identify all this data.
End-to-end analytics is an analysis of the effectiveness of advertising campaigns based on sales information by tracking the path of each client through the entire sales funnel.
The process of converting visitors into buyers, as seen by end-to-end analytics specialists, looks something like this: