Advertising budget and schedule

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Once you have created your ad, you will set your budget and schedule for your ad. Your budget can be daily or for the entire duration of your ad. Setting your budget will give Facebook an idea of ​​how much you plan to spend each day on average. Your ad schedule will determine when your ad will run.

It's worth remembering that the cost of advertising on Instagram can vary significantly depending on the target audience, time, and day of the week. Test different days and times for running your ads to see when they'll be most effective.

4. Analysis of results
Exploring data and metrics
One of the important steps after setting up targeted advertising on Instagram is belarus mobile database analyzing the results obtained. Facebook provides a variety of metrics for study, including the number of clicks, the number of impressions, the cost of engagement, and conversion. Use this data to understand how your advertising campaign is working and identify potential problems.

Pay attention to the following metrics:

Reach: The number of unique users who saw your ad.
Clicks: The number of clicks on your ad.
Engagement rate: The ratio of the number of people who interacted with your ad to the number of times your ad was shown.
Conversion rate: The percentage of people who take an action (such as a purchase) after viewing your ad.
Data-driven advertising optimization
Once you have analyzed the data and metrics you have collected, you can begin optimizing your ad campaign. Optimization allows you to improve the performance of your ads and get more return on your investment. You may need to change your targeting strategy, budget, or even ad content based on the data and metrics you have collected over time.

For example, if you see that most clicks occur during certain times of day or days of the week, you can adjust your ad schedule to focus on those time periods. If you find that 80% of your ad audience is women, you may want to focus more on creating content that appeals to that group.

5. Targeting for promotion purposes
Using Lookalike Audiences
If you want to attract a new audience that is similar to your existing target audience, you should use the Lookalike Audience feature. Facebook will generate an audience that is as close as possible to your current audience, taking on the very characteristics that make your audience unique. These could be people who have behaved similarly to your target audience in the past month, or people with similar interests and demographics.

With this feature, you can expand your audience while remaining confident that the new people you attract will be similar to your current audience and likely to be interested in your product or service.

Marketing automation
Finally, a more advanced way to manage targeted advertising on Instagram is to use marketing automation. Automation systems, such as AdEspresso, allow you to automate and optimize the process of setting up and managing advertising on Instagram.

With these tools, you can set up automatic optimization of the advertising campaign budget, A/B testing of advertisements, automatic audience segmentation and many other functions. This can significantly simplify and speed up the process of advertising management and increase its effectiveness.