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Table of Contents Definition and challenges of lead scoring Lead scoring is based on the idea that not all leads are created equal. For example, a lead may have an initial interest in a product but not be ready to commit to a transaction. This is where lead scoring comes in, which involves assigning a score to each lead based on their behavior, demographics, and engagement with the company’s content. For example, studies show that companies using lead scoring can increase their sales efficiency by up to %.


Additionally, a report published by HubSpot reveals honduras cell phone number list that companies that classify their leads get % more leads at a cost that is % lower. Lead scoring is used not only to identify the most promising leads but also to refine marketing automation strategies . For example, a lead with a high score could receive a preferential offer or more attentive follow-up, while a lead with a low score couldcampaign.


Implementing an effective lead scoring strategy Creating an effective lead scoring system requires a deep understanding of your target audience. To do this, several key steps must be followed: . Define scoring criteria : These criteria can be grouped into two categories, namely: Demographic criteria : age, occupation, sector of activity, location, etc. Behavioral criteria : interactions with your emails, content downloads, website visits, etc. It’s a good idea to analyze existing data to identify behaviors that typically precede a conversion.