Open Priority Placement
While users can't always use Maps to find businesses, priority placement ensures that your business stands out from similar establishments.
Investing in priority placement boosts your map by providing a special mark on maps (exclusively during business hours), logo and advertising placement, visibility of your company in competitors' maps, and high rankings in search results.
It is important to note that if competitors also use priority changsha cell phone number list placement and have a higher rating, they will overshadow your position in search results. The solution is to conscientiously consider all reviews, especially negative ones, and actively encourage satisfied customers to leave positive reviews. Yandex calculates the cost individually, depending on the number of addresses. Priority placement can be provided for 90, 180 or 360 days, which provides flexibility depending on business needs.
When to enable priority placement
Depends on the nature of your business. If you are looking to attract customers to a specific physical location, especially for local businesses, this strategic move becomes appropriate. However, for online businesses that do not have a fixed geographic location, Yandex Direct is a more suitable choice. Here, the audience is not limited by location, but rather searches for services or products based on their relevance.
Another key factor is the balance of supply and demand that supports your product. Ideal candidates for priority placement have a product or service that is in significant demand, but also exist in a competitive environment. Simply securing priority placement and taking a passive approach will not yield results. It is critical to stand out from the competition by ensuring that potential customers encounter your business first and are interested in doing business with you.