Ultimate sales presentation

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ritu2000
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Joined: Mon Dec 23, 2024 8:37 am

Ultimate sales presentation

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Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that’s nothing more than a glorified page of notes.

The right sales presentation can be the Excalibur to your rep’s King Arthur. But if you’re sending your troops into battle with a wooden sword, they won’t be terribly successful – or do much dragon-slaying for that matter.





How to use this article
In this article you’ll find everything you need to know about sales presentations – what they are, how to go about writing a killer one, and how to deliver it like a pro. We’d recommend starting at the beginning – we’ve heard it’s a very good place to start – but you can also use the links below to jump to your favourite bit.

Sales presentations: An overview
Writing a sales presentation: The process
Writing a sales presentation: Context and competition
Writing a sales presentation: Persuasive structure
Writing a sales presentation: Sales presentation introductions
Writing a sales presentation: Content
Writing a sales presentation: A powerful close
Designing a sales presentation: Visuals
Preparing to deliver a sales presentation
Delivering a sales presentation


Sales presentations: An overview
Outside of the telephone and email (and CRM), what’s the most important sales tool in most B2B companies? After careful consideration, I think it’s PowerPoint: salespeople use presentations all the time when talking to prospects.

What is a sales presentation: A sales presentation is a talk which promotes a product or service that you are trying to sell, which includes illustrative material such as slides, sketches, or props.
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