Web design. How to work on the perfect product sheet

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Do you have an online store and don't know how to distribute product information? Do you want to increase sales in your e-commerce? When working on the product page of the online store, you need to establish a series of parameters to achieve higher sales.

First of all, we need to differentiate between two basic concepts: the copy and the product description. At first glance, you might think, “hmm… aren’t they the same thing?” and the answer is NO. The copy should be relevant information for the user, whereas the product description should be detailed information for every buyer who wants to know the product in detail.

Obviously, both texts must be original content, but I assume you already know that).

Product Copy
This section is one of the most important in a product's information sheet, as it is the most marketing-oriented way to capture the user's interest. It is not necessary to talk about the product's features, but rather to provide a solution to their philippines telegram data problem. For example, if the buyer is thinking of buying a Roomba vacuum cleaner for their home, they should be reminded of the time they waste every day (or every two) vacuuming the entire floor and how cumbersome it is, not to mention the annoying cables. On the other hand, with the Roomba everything is an advantage: it has no cables, it can be programmed to vacuum by itself...

Product information
The content you put in this section is not that important, but as everywhere, there is a percentage of buyers who are interested in details. In this section you can put all the characteristics of the product and the more the better, and if possible, written by yourself, since Google values ​​having 250 words of original content more than 600 words copied from other websites.

It is advisable to make the content hidden, this way it does not bother the buyer. But do not be afraid, Google can read and value the content even if it is “hidden” with a dropdown.

Product images
On many occasions, many online stores do not work correctly with images and, really, it is important to take this into account. To do this, you have to work on:

Quality images that are attractive to the buyer
Professional in nature and with good lighting
It is not advisable to put 1 or 2 photos. In addition, it is ideal to put different images so that different perspectives of the product can be seen.
Originals, that is, if the content must be original, the same goes for images, since Google also values ​​them. Obviously, they are not as powerful as text, but that does not mean that they should be images taken from other e-commerce sites.
Optimize images with their title and ALT tag for organic positioning