The options are many and various, but something short and punchy helps you to focus your story on what’s important to your audience and will make the story worth listening to.
Step 2: Identify key message or story
Now you need to decide what information to present to your audience in order to achieve your goal. And assess how much your audience already know about the topic, so you don’t repeat unnecessarily.
Typically, anything you’re attempting to visualise into a visual presentation has a lot of detailed content with relatively little structure. So to help, we recommend you simplify down to the core message in a nicely structured way that’s easy to understand, which then helps you to pick out what detail is most important and how to bring everything together.
Then take the necessary pieces of information and organise them into russia phone number a story that flows, so it’s easy to follow. Often the framework of Problem -> Solution -> Impact is a good one to follow.
Problem sets up the context and shows why this is something people need to know and pay attention to. It helps to frame the rest of the story.
Solution is the details of what happens, or how something works.
Impact is the end result – that will often lead to the outcome that your audience will achieve.
Step 3: Identify key objects
Is to identify the objects that are crucial to telling the story.
Person, role, company – Typically these are physical things, like objects or people. You can easily spot some of these – any mention of people, groups of people, job roles, or companies, could be represented by a photo of someone, or a silhouette, or a logo.
Object, product – You may have things that aren’t people, but are still easily recognizable entities, like objects – a computer, a phone, a bicycle, a hippopotamus – or a product or service, which might be a little bit more abstract, like ‘consulting’ or ‘water treatment’ – but still a concept that you can easily put a label on. Pretty straightforward visually, you could use an icon if you just want to get across the idea of a deliverable, or a photo of the product, or a label of the product or service, or you might even have a logo for it, especially if it’s something fairly abstract.