Enye into ebalulekileyo kwinkuthazo yabasebenzisi

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yingcamango yenkuthazo. Inkuthazo ibhekisa kwimivuzo okanye izibonelelo ezifunyanwa ngabasebenzisi xa bezibandakanya newebhusayithi okanye bethatha inyathelo elithile. Ukunika inkuthazo efana nezaphulelo, izilingo zasimahla, okanye umxholo okhethekileyo unokunceda ukukhuthaza abasebenzisi ukuba bazibandakanye newebhusayithi kwaye bathathe inyathelo elifunekayo.

Ingcamango yempembelelo yentlalo nayo yinto ebalulekileyo ekukhuthazeni umsebenzisi. Impembelelo yezentlalo ibhekisa kwiindlela indlela yokuziphatha nezigqibo zabanye ezinokuphembelela ngayo indlela yokuziphatha nezigqibo zomntu ngamnye. Ngokusebenzisa impembelelo yentlalontle ngobungqina bentlalo kunye nokuthengisa okuphembelelayo, amashishini kunye nemibutho inokunceda ukukhuthaza abasebenzisi ukuba bazibandakanye newebhusayithi yabo kwaye bathathe inyathelo elifunekayo.

Okokugqibela, kubalulekile ukuqwalasela indima yeemvakalelo kwinkuthazo yomsebenzisi. Iimvakalelo ezinjengoloyiko, imincili, kunye nomdla wokwazi unokudlala indima enamandla ekukhuthazeni abasebenzisi ukuba bazibandakanye newebhusayithi kwaye bathathe inyathelo elithile. Ngokungena kwezi mvakalelo ngokuthumela imiyalezo esebenzayo, imiboniso, kunye noyilo, amashishini kunye nemibutho inokudala iwebhusayithi engabandakanyi nje kuphela kodwa ivuselela imvakalelo.

Isishwankathelo, ukuqonda isayikholoji yenkuthazo yomsebenzisi kubalulekile ekudaleni iwebhusayithi ebandakanyeka ngokufanelekileyo kwaye yanelisa abasebenzisi. Ngokuqonda iimfuno zabasebenzisi kunye neemfuno, ukunika inkuthazo, ukunyusa impembelelo yentlalo, kunye nokungena kwiimvakalelo, amashishini kunye nemibutho inokudala iwebhusayithi ekhuthaza abasebenzisi ukuba babandakanyeke kwaye bathathe isenzo esifunwayo.

Impembelelo yesantya sewebhusayithi kunye nokusebenza ekubandakanyekeni
Isantya sewebhusayithi kunye nokusebenza kunempembelelo enkulu ekubandakanyekeni komsebenzisi. Amaphepha okulayisha kancinane okanye imiba yobugcisa inokuphazamisa abasebenzisi kwaye ikhokelele kumazinga aphezulu thenga idatha yetelemarketing okubhobhoza kunye nokubandakanyeka okuphantsi. Ngakolunye uhlangothi, ukulayisha ngokukhawuleza amaphepha kunye namava omsebenzisi agudileyo anokukhuthaza abasebenzisi ukuba bahlale kwiwebhusayithi ixesha elide kwaye bazibandakanye nomxholo wayo.

Esinye isizathu esiphambili soku kukuba abasebenzisi banexesha elilinganiselweyo lokuqwalaselwa kwaye bahlala bekhangela iimpendulo ezikhawulezayo okanye izisombululo. Ukuba iwebhusayithi ithatha ixesha elide ukuyilayisha, abasebenzisi banokuphelelwa ngumonde kwaye bashiye indawo ngaphambi kokuba bajonge umxholo. Oku kunokuba yingxaki ngakumbi kubasebenzisi beselula, abanokuba nezicwangciso zedatha ezilinganiselweyo okanye bahambe kwaye bafune ulwazi ngokukhawuleza.

Esinye isizathu sokuba isantya sewebhusayithi kunye nokusebenza kubaluleke kakhulu kukuba banokuchaphazela indawo ye-injini yokukhangela yewebhusayithi. Iinjini zokukhangela ezifana neGoogle ziqwalasela isantya sewebhusayithi kunye nokusebenza njengenxalenye ye-algorithm yezinga, ngoko ke i-website elayisha ngokucothayo isenokungabonakali iphezulu kwiziphumo zokukhangela njengokulayisha ngokukhawuleza. Oku kunokuchaphazela kakhulu ukubonakala kwewebhusayithi kwaye ekugqibeleni amanqanaba okuzibandakanya.

Ukuqinisekisa ukuba iwebhusayithi iyakhawuleza kwaye isebenza kakuhle, kukho amanyathelo amaninzi anokuthi athathwe ngamashishini kunye nemibutho. Oku kubandakanya ukwenza ngcono imifanekiso kunye neevidiyo, ukucinezela iifayile, ukunciphisa izicelo ze-HTTP, kunye nokusetyenziswa kobuchule be-caching. Kwakhona kubalulekile ukuvavanya rhoqo isantya sewebhusayithi kunye nokusebenza usebenzisa izixhobo ezifana neGoogle PageSpeed ​​​​Insights okanye iPingdom, kunye nokujongana nayo nayiphi na imiba ngokukhawuleza.

Isishwankathelo, isantya sewebhusayithi kunye nokusebenza zizinto ezibalulekileyo ekubandakanyeni abasebenzisi kunye nokuqhuba i-traffic website. Ngokuqinisekisa ukuba iwebhusayithi ikhawuleza, iyasebenza, kwaye isebenziseka lula, amashishini kunye nemibutho inokuphucula umgangatho we-injini yokukhangela, ukunciphisa amaxabiso e-bounce, kwaye ikhuthaze abasebenzisi ukuba bazibandakanye nomxholo wabo.

Amandla omntu kuyilo lwewebhusayithi
Ukwenza umntu sisixhobo esinamandla kuyilo lwewebhusayithi enokuphucula kakhulu ukuzibandakanya komsebenzisi kunye nokwaneliseka. Ukwenza okuthandwa nguwe kubhekiselele kwinkqubo yokulungelelanisa umxholo kunye noyilo lwewebhusayithi ukuhlangabezana neemfuno ezizodwa kunye nokukhethwa kwabasebenzisi ngabanye.