Nowadays, a company's reputation is constantly under test. After all, through digital transformation , consumers have become closer to companies.
And this happens through its various communication channels or through the repercussion of an attitude, behavior or thought. In the past, if news traveled quickly, nowadays it travels at the speed of the online connections that people have contracted.
Therefore, in this post we will evaluate the 5 attitudes that affect a company’s reputation . And, of course, how to avoid them, to always add more value to the brand perception that your team generates in the market. Enjoy reading!
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The 5 attitudes that affect a company's reputation and how to avoid them!
1. Companies that appear too busy
2. Companies that live in the past
3. Lack of care for those who really matter
4. Unfulfilled promises
5. Lack of attention to where your audience is
Maintaining a company's reputation starts internally
The 5 attitudes that affect a company's reputation and how to avoid them!
Your relationship with your audience is a thermometer for the reach of your digital presence — whether favorable or not — and the direction you intend to take your business.
And this consists of good practices to be followed. However, with the incredible speed of transformations that are happening today, such issues must be continually reviewed and revised. And, below, we will see which of them are not well received by the public:
1. Companies that appear too busy
These are so-called reactive companies, which seek to respond to the market and do not anticipate care in customer relationships or aim to differentiate themselves from the competition.
The immediate result of this is chronic stagnation, which canada whatsapp number list damages the company's reputation. This is made even worse when management is resistant to change.
It is worth noting that the market has changed significantly. Planning the same strategies coincides with an inefficient movement, like pedaling without the bike chain properly attached.
Read also: 4 STEPS TO CREATE A CULTURE OF INNOVATION IN YOUR COMPANY
2. Companies that live in the past
A company's reputation is made up of what it has done, but it is maintained by what it does. Complementing the reasoning of the previous topic, by always doing the same things, how can you expect a different result?
And this often happens due to consolidated arrogance. Companies think they will maintain their positions forever, when the entire market is undergoing metamorphosis. It is undeniable how much this affects the company's reputation over time.
3. Lack of care for those who really matter
When an organization is satisfied with what it has, it may be neglecting its most valuable asset: its customers.