In addition to explaining the functions, the site was structured to carefully convey the development story, case studies, interviews, etc.
We also used 360-degree video content that conveys the design of the product and the image of its construction.
2. SNS utilization to strengthen traffic to the website
Using the SNS "Pinterest," which searches by image, we transitioned from the image to the product details page on the web. This is a unique SNS lead that allows potential customers who do not yet know the product name to discover its appeal.
3. white papers for potential customers
We prepared information that potential customers want, such as "high-resolution netherlands phone number image data and construction instructions," as downloadable content. They uncovered a customer base that had not been recognized as potential customers, and succeeded in acquiring a large number of prospective customers.
Marketing automation implementation
In addition, marketing automation (HubSpot), which utilizes marketing automation to facilitate the acquisition and follow-up of prospective customers, has also been introduced and utilized.
What are the effective lead acquisition measures for your company?
Calculating the KPI for lead acquisition and the target cost per lead
Now that we have an understanding of the measures for lead acquisition, let's think about which measures should actually be taken. In order to choose the most effective measures for your company, first set the KPI as the "number of leads you want to acquire" and create a process to achieve the KPI.