In addition, collaboration with the marketing department is also important. Just as field sales make use of inside sales information, inside sales can also use the information accumulated in the marketing department to approach customers,
Information sharing does not necessarily have to be a one-way flow of marketing department > inside sales > field sales. For example, by sharing information about the conversion rate of potential customers from the sales department to the marketing department, it would be possible to verify the timing of handing over potential customers and the cost-effectiveness of the entire marketing effort, and make improvements if necessary.
Inside Sales KPI Design
KPIs are important indicators of performance evaluation for new zealand mobile code achieving goals. So how should KPIs for inside sales be designed?
Inside sales is responsible for cultivating and selecting potential customers and connecting them with highly likely leads, so KPIs such as "number of sales negotiations (sales rate)", "number of calls received/made", and "email open rate" are often used. In addition, if you expect inside sales to cultivate and improve the quality of your potential customer list, the "number of orders (sales rate)" after sales negotiations may be used as a KPI. It is important to be aware
that the definition and conditions of KPIs should be consistent with the departments that inside sales works with, such as the marketing department and field sales department. For example, the number of required sales negotiations is calculated from the target number of orders from the field sales department, but it should function as an optimal KPI if you design it with attention to even the smallest details, such as aligning the lead time until orders are placed.