People visiting your website aren't necessarily looking for something to buy. However, when they add items to their digital shopping cart, you want them to make a purchase. That's why it's so important to study abandoned cart email examples and learn how to create them yourself.
Abandoned carts can significantly reduce your revenue. Customers are distracted, frustrated by the checkout process, or worried about the price. In fact, nearly 50% of consumers abandoned their cart in 2024 due to high shipping costs.
Some people disconnect from their internet connection or decide gambling data philippine to do some comparison shopping first. The graph below shows the percentage of customers who abandon their shopping cart for various reasons.
Reasons for shopping cart abandonment
What is an abandoned cart email?
An abandoned cart email is an email you send to people who left your site without purchasing the items in their cart.
Offering an incentive is an effective strategy to remind them of the items they were interested in purchasing and encourage them to return to your site. You can offer them a discount or special offer to encourage them to complete the checkout process.
35 Best Abandoned Cart Email Examples: Increase Your Sales Today
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