How to name a startup? Useful tips and strategies

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shukla7789
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How to name a startup? Useful tips and strategies

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If Jack Trout’s words are to be believed, the most important decision in marketing is finding a name for your product ( Positioning: The Battle for Your Mind ). This is no easy task, especially nowadays. The number of existing brands has doubled in the last twenty years, and as a result, consumers confuse them with each other and cannot tell them apart. It is also harder to find an available domain name on the Internet. So, how do you name a startup? How do you choose the best name for your business that will not only impress the crowds, but also not be taken? Read our article and find out.

How to name a startup? – index:
Introduction
How to name a startup?
Naming a startup – what to remember?
How do startups come up with their names?
Summary
Introduction
“I thought of the name Queen from the beginning. It couldn’t be King, it doesn’t have the same sound or aura as Queen,” Freddie Mercury said in one of his interviews. “It was a very regal name and it sounded splendid. It’s strong, very universal and immediate. It had a lot of visual potential and was open to all kinds of interpretations.”

Whether we like it or not, a company name evokes specific belize whatsapp number database and emotions that can influence a purchasing decision. A good name will encourage customers to take advantage of your offer and reduce advertising costs, while a weak name can alienate consumers and ruin a growing brand. How do you find the perfect one?

Paul Joyce, the founder of Geckoboard (a tool used to track company statistics), admits that before you come up with a name for your startup, you should first think about who your customers are and how you want your company to be perceived by them. Do you want to be associated with a young and fun brand or a premium brand? The name should reflect that.

how to name a startup
How to name a startup?
There are many possibilities. We can use a combination of words that reflect who you are, for example:

Microsoft = software + microcomputer
Wikipedia = wiki + encyclopedia
When looking for inspiration, it’s worth consulting a thesaurus and creating a map of associations related to your brand. A common characteristic of most of the world’s biggest brands is that their names are usually short and consist of one or two syllables. Examples? Disney, Apple, Facebook, YouTube, eBay. Of course, there are also well-known brands that have longer names, usually referring to tradition, history and the names of their founders, such as Hewlett-Packard or Louis Vuitton.

Some companies turn to cultural icons when looking for the right name. Let’s illustrate this with an example: Tesla Motors, an American electric car manufacturer from 2003, refers to Nikola Tesla by name. Such a solution definitely helps in building the brand image – its name tells a story from the beginning and generates a wider reach from the beginning.

Interestingly, it was checked whether the first letter of a startup’s name has any influence on its success. As it turned out, it is not worth choosing a name that starts with the following letters: J, K or Q. On the other hand, companies with names that start with T, O and A are the luckiest. You can read more about this topic here .

how to name a startup

Naming a startup – what to remember?
It is becoming increasingly popular to search for information about companies and products on the Internet. Today, more than 70% of households have access to the Internet. Therefore, it is worth thinking about your own website . How does this relate to naming a startup?

Before deciding on a specific name, it’s a good idea to check that the domain (with the correct extension) isn’t already being used by someone else. Customers find it easier to remember domains that consist of just the brand name (without any additional words). Otherwise, they may not only have trouble finding you, but they may also perceive your business as less credible.

If you’re planning to go global, it’s also worth checking the availability of a .com domain right away. “On the one hand, it puts a lot of constraints on choosing a name. On the other hand, it forces you to think outside the box. It’s worth the challenge!” encourages Richard Corbett, the founder of Eyetease, a startup that provides free internet in London taxis.


However, domain availability is not the only problem. It happens that a seemingly common name carries a negative and offensive meaning in a foreign language. It is worth mentioning the legendary Chevrolet Nova (No va – “does not go” in Spanish). A quick look in a dictionary will help you avoid potential pitfalls.
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