Google Tools on the Website: Analytics and Adwords

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Previously, we talked here on the blog about SEO and digital marketing strategies. Today we will address a subject that is related to these two themes: the tools that Google makes available to those who have a website and want to obtain access statistics in order to better understand their users or promote their page during a search on Google's own website.

Google Analytics fits the first definition: it is a free tool that provides the main information that a company or online store needs to know, such as the volume of visits, the origin of these accesses, the main keywords used in searches for your website or even how much time the internet user spends on your page, among many other important functions to have greater control and understanding of the behavior of your users.



Adwords is Google's largest advertising service, also known as mobile phone number data updated 2025 sponsored links service, and works through the so-called CPC – Cost per Click (meaning that the advertiser only pays when the user clicks on the link). In other words, Adwords provides a space on the search engine pages where advertisers can promote their websites, services and/or products to an inestimable number of people.

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Therefore, it is clear that both tools are very useful for your website, since each one performs a different function from the other. To correctly direct the content of your page and obtain financial return from your website, you should use Analytics to measure results and accesses, analyzing the main metrics of the service.

If you are interested in promoting your brand or company, Adwords performs its function very well, ensuring that your ad has a long reach on the internet.

For more information on how to create or manage your website, contact Doka Communication!