Type: Unnatural links to/from your page
Fix: Edit, remove or nofollow if necessary
Matt Cutts wrote a lot about the problems with guest posting just for SEO and how useless it can be for search engines.
matt cutts guest posting
When you guest blog just for SEO, you fail to share a message with readers and to use relevant links that will help them.
All you're doing is repeating something that everyone already knows, just to throw in a backlink or two.
And that's spam, not advertising.
Unfortunately, that's what you typically get when you hire cheap writers to write your guest posts.
Sponsored content is the same. High-quality sponsored content is not like paid links—it's amazon database more like affiliate marketing done well.
But spam in both contexts is never useful.
Get these links nofollowed or removed if you can, or disavow them.
But if you get good traffic from the posts, work with the bloggers and webmasters to improve the content and replace the spammy links with new links.
12. Spammy Service Pages
Type: Unnatural links to/from your page
Fix: Remove or nofollow
You know the downloadable SEO tools, wallpapers, or icons—the internet is full of them.
And often there's a lot of link spam that comes with these services. They sell ads that pass on PageRank or ask users to link back to them, or they do irrelevant link exchanges.
Spammy Links from Guest Posts and Sponsored Content
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