Darryl Stevens from Digitech Web DesignSEOs

[sumonasumonakha.t]

What this means is that the way users query is changing due to voice search.

Unlike "text searches," "voice queries" feel more like a "conversation," filled with longer, "question-based" phrases.

For example, a user might say " What's the weather like in San Francisco today? " instead of typing " Weather San Francisco ."

Darryl Stevens of Digitech Web Design in Austin gave us some great tips on how to optimize for these "conversational searches" in 2025.

[must] optimize for "natural language" and "question-based keywords" to thrive in this ig database atmosphere.

This means compiling FAQ pages, using structured data to make answers available for rich snippets, and aligning content with the conversational tone of voice search.

Position zero search and featured snippets is another area where Google will continue to reward answers that are short, structured answers specifically designed for language matches.

We also know from Backlinko 's research that almost 41% of voice search results come from featured snippets.

The most important takeaway is that if you can optimize for featured snippets, you increase the chances of being referenced in voice search results.