Why do you lose when you rely solely on Inbound Marketing?

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We are living in the Digital Age, and as a result, companies feel obliged to invest in the online world to survive. In this regard, they explore several strategies. Among them, we find Inbound Marketing — widely used by organizations of all types and sizes.

To give you an idea, according to a study carried out by State of Inbound and HubSpot , “75% of B2B, B2C companies and non-profit organizations around the world adopt Inbound Marketing as a marketing approach”.

So, your company cannot be left out.

However, is investing solely and exclusively in Inbound strategies the best choice?

Come reflect with us, checking out our complete content. Enjoy reading!

What is Inbound Marketing?
Inbound Marketing (also known as Attraction Marketing) is when, unlike traditional marketing, the customer comes to your company.

In other words, you don't need to chase after the consumer mobile phone number data updated 2025 or interrupt what they're doing to present an offer. On the contrary: they come to your brand spontaneously.

To do this, we use a series of strategies to guide the customer through the purchasing journey.

What are the Inbound Marketing steps?
Inbound Marketing can be summarized in 4 steps. They are:

Attract: the first step is to attract consumers who may be interested in your products and services;
Convert: after attracting customers, we need to convert them; that is, awaken their interest in your company's solutions;
Close: after presenting your brand's solutions to the customer, we need to make them establish the relationship;
Delight: Lastly, we need to build customer loyalty so that they become advocates of your brand, recommending it to their friends and family — so that they can also buy from your company.
Why do you lose when you only use inbound marketing?
As you can see, Inbound Marketing strategies are great for your company.

However, if you want to achieve levels of excellence when it comes to growth and profitability, you also need to invest in Outbound Marketing strategies.

Understand the disadvantages of betting solely on Inbound strategies.

Promotes more indirect communication
In Inbound, the customer comes to your company spontaneously. Therefore, communication is less direct. After all, it is not a close contact — as happens in a telephone relationship, for example.

Provides less agility in closing
Inbound is a long-term technique. After all, you need time to develop a series of strategies to guide the customer through the purchasing journey. So, on its own, it does not provide quick results.

Promotes slower Return on Investment (ROI)
Just as the time to inbound is slower, consequently, the ROI is also slower. This happens because you have lower efficiency in prospecting and conversions.

Inbound Marketing is a great strategy for your company to invest in. However, using this technique in isolation may not be the best choice.

So, take advantage of the opportunity to use Inbound alongside other Outbound strategies. This way, your company will achieve the best results more easily.