Since starting my freelance business,

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Since starting my freelance business, I’ve honed my target client profile over time to matching only two very specific types of businesses. High-growth tech startups and business influencers with well-established personal brands.

The primary reasons I’ve narrowed down the focus of my freelance business this far, is because I work best these types of (very similar) clients, and they both run in similar circles that lead to frequent referrals. I’m building my armenia phone number resources within my niche.

Start Freelancing Business Ryan Robinson Target Clients
This is a difficult decision to make at first, because it means turning away a lot of business. However, the process of narrowing in on your target clients that you work best with, will help you achieve much better results in the long run. Once you have a few clients who are willing to advocate for you, the momentum will really pick up. This is something Caroline Beaton has had a lot of success with, when she got started with her freelancing business.

Going back to our focus of competing on value, not price, everything you do in regard to starting your freelance business – especially when you have a very limited amount of free time – needs to point back to your ability to deliver the highest quality results for your clients. As one of my freelance idols, Paul Jarvis so eloquently puts it, “make your clients so happy & successful that they become your sales force.”

"Make your clients so happy and successful that they become your sales force." @pjrvs
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Your goal is to build your authority and eventually be seen as the go-to resource for a specific type of client(s). Do that well and you can unlock true organic business growth.

By appealing so well to a narrow (well-selected) niche, your target clients will have a very quick path to deciding that you’re the best person to help them with their projects. This above all else, is the path to charging premium rates without anyone batting an eye at the first prices you throw out.