9 tips to get more followers on your company's LinkedIn profile

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Montage illustrating LinkedIn followers
If you’re involved in the world of digital marketing, you know that the search for increasing the number of followers on social media is a constant. Among the most relevant platforms for many companies, LinkedIn stands out. Therefore, in this article, we will explore nine practical tips to boost your reach and get more followers on LinkedIn, with a special focus on companies in the healthcare sector.

Why invest in a LinkedIn business profile?
Investing in a LinkedIn business profile is an essential strategy for companies looking to expand their online presence , build professional relationships , and drive their business goals.

Exclusive professional network
LinkedIn is a platform dedicated to the professional environment . Therefore, by cayman islands whatsapp number database a business profile, your brand comes into contact with an exclusive network of professionals, providing valuable networking and collaboration opportunities.

Brand visibility
LinkedIn offers a unique showcase for businesses . After all, having a well-optimized business profile increases brand visibility, allowing professionals and companies to easily find relevant information about your products, services, and achievements.

Strategic recruitment
LinkedIn is a powerful tool for recruiting employees, as it makes it easier to attract qualified talent. In addition, the platform also offers a tab where companies can directly post their open positions, thus facilitating the hiring of new employees.

Demonstration of expertise and credibility
Sharing relevant, quality content on LinkedIn helps position your company as an authority in your field . For example, you can post updates, articles, and participate in relevant conversations that demonstrate your expertise and build trust with your target audience. Additionally, having an established presence on LinkedIn contributes to your company’s credibility .

By consistently demonstrating knowledge and expertise through valuable content, a company not only stands out as a leader in its industry, but also earns people's trust.

Lead generation and sales
An effective LinkedIn business profile can be a valuable source of leads and sales opportunities. This is because the platform allows companies to publish detailed information about their products and services , allowing them to present them in a detailed and attractive way.

Engagement with the professional community
Having a company profile allows your company to participate in relevant discussions , share achievements, answer questions , and be present in industry conversations. This helps your company position itself on important industry issues in the digital world.

Targeted advertising
LinkedIn offers targeted advertising options, allowing businesses to reach specific audiences based on criteria such as job title, industry, and location. This maximizes the effectiveness of advertising campaigns .

Find out more: LinkedIn Ads: how does it work and what are the best practices for companies in the healthcare sector?

9 tips to get more followers on LinkedIn
So, now that you understand the reasons to invest in LinkedIn, let's move on to our nine tips on how to get more followers on the platform.

1. Be findable
First, people need to find your profile. In other words, optimize your profile description, add paid traffic to it, and add hyperlinks to other pages, such as your company website, for example. Also, take the opportunity to promote your LinkedIn profile on other social networks, as well as in your email marketing campaigns.

2. Produce quality content
There’s no substitute for quality content . So, create informative, relevant, and visually appealing posts. Be an authority in your industry by sharing news, trends, and unique insights from your industry.

3. Be consistent and frequent in your posts
Establish a publishing routine. Create an editorial calendar to ensure a regular presence and keep your followers engaged. For example, healthcare companies can plan based on the annual healthcare calendar.

See : Annual Health Calendar 2024: check out the commemorative dates

4. Interact with your followers
LinkedIn is a platform for building professional relationships . So, respond to comments, thank people for their connections, and participate in relevant conversations. Interaction shows that your company is active and interested in the community, which can help you gain more followers on LinkedIn.

5. Use strategic hashtags
Use relevant hashtags to increase the visibility of your content. Research the most popular ones in the healthcare field and incorporate them intelligently into your posts to reach a wider audience.

6. Invest in sponsorship for engagement
Consider investing in sponsorship to amplify your reach. For LinkedIn, gaining a follower through a sponsored post is a type of engagement. Therefore, investing in Sponsored Content with the goal of engagement can bring you more followers. After all, appearing in the right feeds can result in followers who are genuinely interested in your company.

Additionally, while it may be more expensive, Dynamic Ads offer advanced personalization, so consider this option to specifically target healthcare professionals to maximize your return on investment .