Tech's Strategic Moves in Extended Reality

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When we talk about Big Tech, we are referring to the dominant technology companies that have a global presence and significant influence on the market. These companies, including Apple, Google, Microsoft, and Facebook, are making great strides in adopting and
development
of Extended Reality. But what are their strategic moves in this emerging sector?

Apple, for example, introduced ARKit, a platform that allows developers to create india mobile number data augmented reality applications for iOS devices. This has opened the door to a myriad of AR applications, from games to design tools. Google, on the other hand, has invested heavily in virtual reality with its Daydream platform and has also explored augmented reality with Google Glass and ARCore.

Microsoft brought mixed reality to the market with its HoloLens, a device that combines elements of VR and AR to create an immersive experience. Facebook, through its acquisition of Oculus, has strengthened its position in the VR market and is also exploring opportunities in AR with various initiatives.

But it’s not just hardware and platforms: these companies are also creating content and apps specifically to take advantage of XR’s capabilities. They’re working with content creators, developers, and other companies to ensure there’s a strong, stable ecosystem to support XR’s growth.