In December, a large online store of welding equipment contacted us. Despite the high quality of the products, the team experienced serious difficulties in attracting organic traffic. We began our cooperation with a deep audit, which revealed serious problems:
When working with meta tags in technical niches, consider professional jargon . Often, specialists search for products using non-obvious abbreviations or jargon, which should be included in meta descriptions.
Don't get hung up on the "perfect" length of meta tags. Optimize them for real search snippets of a specific niche - sometimes a longer tag with technical characteristics works better than a short one.
Develop a template system for similar pages, but with the obligatory 1000 cell phone number list allocation of unique parameters. For example, for product pages: "[Name + characteristics] buy in [City] | [USP]". This will save time and ensure uniformity.
- lack of landing pages;
- the site structure is not intuitively clear to the user;
- meta tags without keywords;
In the new material, I talk about how we comprehensively optimized the site, which allowed us to quadruple impressions in Yandex and double them in Google.
Stage I. We wrote meta tags from scratch
Meta tags are the main elements on the website pages that search engine bots scan first. The project's category pages lacked keyword entries, which is why many pages were included in the search results for queries related to informational sites, not commercial ones. For example, a page dedicated to plasma cutting cathodes only contained an entry for the word "Cathodes".