For routine tasks and basic searches

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Automation vs. Manual Control: Where Humans Are Really Needed
When working with large projects, a simple "insert a link and get a campaign" does not work. Why? Let me give you an example from practice:

Trying to completely trust automation leads to:New Analytics in Direct: How to Use It on Large Volumes
The updates in analytics are really impressive, but require proper configuration:

A/B tests are out of beta, but for large projects it is important northeast cell phone number list to set up correct segmentation. We divide tests by region, price segments and product categories;
Updated element inheritance allows campaigns to scale, but requires a clear account structure;
Integration with Direct Commander opens up new opportunities for automation, especially when working with large feeds.

Loss of control over budget distribution between regions;
Blurring of the advertising message due to averaged automatic creatives;
Problems with UTM tagging for a complex funnel.
I recommend:

Use automation selectively:
Create a complex system of rules for managing rates taking into account regional specifics;
Develop your own scripts for working with feeds and automatic generation of ads.
Simplification opens the door to inexperienced advertisers, which leads to increased competition and cost per click in niches.