Learn how to register your company on Google for free

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Google Business Profile (formerly Google My Business ) is a tool designed to help businesses stand out in local searches . It is a company registration that, the more detailed it is, the more benefits it brings to the business.

Companies that have this profile can appear in Google features such as the local search details panel , displaying name, address, reviews, increasing business visibility and making it easier to physically locate the establishment.

This registration can be done free of charge through the Google Business Profile page.

Image showing places feature on Google results page
Local search details panel, your property appears here along with the map showing its location.
Why is it important to register your company on Google?
Having a Business Profile on Google offers many more benefits besides georgia whatsapp database visibility, it helps to strengthen the trust of users and potential customers by expanding the reach of your brand.

Understand some of the main benefits:

Better positioning in local searches: Registered companies have a greater chance of appearing in the first results when the user searches for services in the region.
Quick access to information: The user has access to everything they need to contact or visit your establishment, such as telephone number, address, opening hours and other details.
Interactivity and feedback: Customers can leave reviews, ratings and questions that you can answer directly, this is an opportunity to demonstrate attention and commitment to the service provided.
Constant updates: With an updated profile, it is possible to inform the public easily and effectively about changes in opening hours or new services, for example.
Woman using Google Maps.

Your business on Google Maps
One of the great benefits of creating a Google Business Profile is that your company appears on Google Maps. This is an important strategy for improving your business's positioning, increasing visibility and attracting new customers.

How do I put my business on Google Maps?
Simply create a business profile on Google and add the correct address for your business. Once you complete the registration and verify your business, your establishment will appear on Google Maps and can be easily found by users searching for locations.

Continue reading the article to see a step-by-step guide on how to register.

Advantages of registering your company on Google Maps
Imagine the following scenario: you are planning a renovation and need construction materials. There are two store options near your home:

Store A : It has years of tradition in the neighborhood and excellent service, but it is not registered to appear on Google Maps. Despite its local reputation, it does not appear in online searches.
Store B : Recently registered on Google Maps, with all updated data: address, opening hours, telephone number and even photos of the location.
When you pull out your smartphone and type “building materials” into Google, only Store B appears in the results . Not only is it easy to find on the map, but you can check reviews from other customers, see if it’s open, and plot a route to get there.

Store A , although traditional, has a high chance of not even being considered, because it is not visible online.