To do this, you must first carefully

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Another point that we should review is the most popular traffic acquisition channel, the Social channel. This strategy consists of attracting traffic from our social networks to send them to our website. Each interaction is a new opportunity, so we must measure very carefully what we do.

The reality is that there is a lot of content on social media, so make sure you differentiate yourself from the content your competition is offering and offer elements that will attract the attention of your target audience. Some of the things we should review are:

What is the main objective of your social media strategy?
Are we following our content plan?
Is it bringing you traffic? Is it qualified?
What KPIs do you use? Are the expected figures being achieved?
Is everything you upload directly focused on covering the interests and pain points of your buyer persona?
Are we treating the leads we get correctly, that is, are we sending them to the right pages?
Others: referral, direct, etc.
In 5th place, we would find the rest of the channels, which tend tn accounting directors email lists analyze it to try to enhance these results.

Analysis of the site structure and UX
In addition to all this, don't forget to also check that the structure and UX of your site are correct, otherwise, we could be losing many conversion opportunities. In this other article you can find some tips that may be useful when doing this part of the audit.

Records
We move on to the 2nd phase of Inbound Marketing where we will analyze the capture of leads or registrations . That is, the way in which we obtain our contacts that we will later begin to work on in more advanced phases of our strategy.



analyze the fields you include in the forms and make sure that the user will be willing to pay what you ask in exchange for obtaining the content. That is why we always talk about fields in forms as currency, since it is the price that the user pays to obtain the content.

You will have to make sure that these fields contain enough information to determine whether the record corresponds to your buyer persona or not . Don't make the mistake of creating an endless form with irrelevant information because it will greatly reduce your conversion rate.

Apart from the forms, you will also have to analyze the elements of your conversion path , i.e. the conversion on the CTA, the landing page and the thank you page. Put yourself in the buyer persona's shoes and use the following logic:

Would you click on that CTA?
Would you download the content and is it easy for you to do so?
Would you still click on the elements on the thank you page ?
In the end, conversion is nothing more than consistency and logic. In addition, to gain more insight into what is working and what is not, you should look for the answers to the follow