The case of Lémanis: a concrete example

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Lémanis , the operator of the Léman Express, launched WhatsApp in 2020 with the aim of humanizing the relationship with travelers and creating proximity .

Despite initial challenges such as contact management and segmentation, Lémanis has managed to simplify and improve its communication process thanks to WhatsApp Business. With 3,342 subscribers and 108 campaigns sent , Lémanis has seen a strong demand from its customers for real-time information, as well as the ability to converse with the brand, reinforcing the importance of this platform in their communication strategy.

Find out how Lémanis integrated WhatsApp to notify its users >

WhatsApp Business best practices that change everything
With 43 million people using WhatsApp in France each month according to Médiamétrie in November 2023, instant messaging has become an essential communication channel for businesses. In addition, globally, 1 billion people exchange messages with a company each week on different messaging platforms.

Business-initiated messages should be expected , relevant , and timely . They coo email list should be personalized to the customer, contain relevant information, and clearly outline actions to be taken. Setting clear expectations about the value of the WhatsAp

WhatsApp Business White Paper >

In conclusion, to effectively reach your customers and create engaging experiences, it is essential to adopt a conversational communication approach and capitalize on platforms such as WhatsApp Business.

By delivering personalized, timely, and relevant interactions, businesses can strengthen their relationships with customers, improve satisfaction, and increase long-term loyalty. Join the conversation today!