WhatsApp Business: How popular is it in 2023? What are its benefits for your business?

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What is WhatsApp Business Platform?
As a messaging channel, WhatsApp needs no introduction. The app, known to all, has already proven itself. With 2 billion users and 100 billion messages sent every day, it is no surprise that Meta has expanded the platform for businesses with WhatsApp Business Platform .

WhatsApp Business Platform is an over-the-top (OTT) messaging platform that makes it as easy for customers to engage with your business as they do with their loved ones.

Key Features of WhatsApps Business Platform
WhatsApp Business Platform has many benefits and multiple features to strengthen your business's customer engagement and relationship.

Rich Media

Like most social apps, WhatsApp allows a variety of media such as photos, links, PDFs, and GIFs. This feature gives you more freedom and is a real advantage for promoting your business, products, and/or services.

Message and button templates

WhatsApp message templates allow you to send pre-defined messages such as appointment reminders, delivery updates, and confirmations. You can also integrate buttons to avoid reinventing the wheel with each message. Quick reply buttons allow you to compose responses that customers can select to respond to you without writing a full reply.

Product Messages

Multi-product and single-product messages are interactive features of WhatsApp Business. They allow you to showcase and share your products and services directly in the app. This way, your customers can see your business's products and place orders more easily, without even having to leave the interface.

Expert advice on WhatsApps
Offer lead phrases to streamline conversations and help your customers faster

Use a chatbot to optimize, automate and evolve your customer service flows

Create authentic and personalized experiences to generate satisfaction and engagement among your customers

Drive traffic from ads to one-on-one conversations and see your sales increase

Best Use Cases of WhatsApp Business Platforms
WhatsApp Business Platform is a great strate president email lists gy to boost your customer relationship . Indeed, the application can be used for many different use cases.

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Set up quick replies to keep conversations flowing and showcase the products your customers are looking for in the conversation. The WhatsApp Business app acts as a real store for your business's customer service.

Marketing
Effective marketing means reaching the right person, at the right time, in the right place. That’s one of the features WhatsApp Business Platform offers for your business: helping your message get seen.

Push notifications are a relatively simple way to start getting your message out to the right audience. Send marketing offers, as well as notifications that aren’t particularly urgent. For example, offers on new products, requests for customer reviews, and promotions.

Notifications
The notifications feature can also be used to keep your customers engaged and informed about what’s new with your business. Send them reminders about the status of their orders or remind them of upcoming appointments.

The benefits of WhatsApp Business Platform for your industry?