. Bucks' four key actions Specific approach proposed by new Bucks CEO Brian Nicol - "We will focus on four key areas first" : . Empower baristas and take good care of customers. We will make sure that our baristas have the tools and time to make great drinks every time and hand deliver them to every customer. . Perfection every morning: Our customers' day starts with us, and we must meet their expectations . That means serving great drinks and food on time, every time. . Back to positioning “Neighborhood Café”: We are committed to enhancing the in-store experience – ensuring that the third space reflects the visual, olfactory and auditory characteristics of bucks.
Our stores will be places to stay, with cambodia email list comfortable seating, thoughtful design and a clear distinction between “to-go” and “dine-in” services. . Tell the bucks story: It’s time to retell our story – to remind people of our unparalleled coffee expertise, our role in the community and the special experiences that only bucks can provide. We don’t let others define who we are. Notice the fourth bullet point – “Tell good stories… We won’t let others define who we are . Clearly, bucks is the leading action plan from strategic planning to tactical steps.
The original intention: to empower baristas and take good care of customers . (Barista first, customer second) Be yourself: Return to the “community coffee” positioning. Clarify the direction of efforts: continue to create unique new value (products, scenes, experiences, etc.) + tell good stories. Looking back at the brand revitalization plan formulated by former CEO Na Sihan when he took office in . year: “Strategy +”, that is, to improve the brand image, strengthen and expand the digital business, make the bucks more global, bring higher returns to shareholders, and focus on a vibrant partner culture.